From the mastering desk to the cane press.
Canefrost was started by Vijay Kumar, an audio mastering engineer with 20 years in the studio. He wanted to make something fresh, and found it in a humble crop with untapped potential: sugarcane.
Make sugarcane the cleanest, tastiest and most versatile refreshment, without compromises.
The journey so far.
- Twenty years of sound
Vijay spent two decades mastering audio, an ear trained on balance and detail.
- A fresh start with sugarcane
Wanting to break out of routine, he turned to sugarcane and set out to make it a premium, everyday drink.
- Seven flavours on day one
The very first day of experimenting produced seven distinct flavours.
- No shortcuts, from the start
No milk, no ice, no water, no added sugar, no added essence. Only fresh cane and real fruit.
- Blends, Fusion and Pops
Today Canefrost makes more than 80 drinks across three lines, pressed fresh in Maduravoyal, Chennai.
- Still experimenting
Cane-to-go packs, chai, payasam, poori and kulfi made with cane are next, and the Canefrost app is on its way.
No secret ingredient. Just sugarcane.
It's about nature's balance: sweetness, hydration and nourishment. We bring sugarcane together with real fruit and spices to make juices and pops that feel indulgent and clean.
Our customers are our inspiration. Every bottle reflects our care for hygiene, flavour and quality.
As seen on.
Chennai's food channels and press came to taste cane juice with nothing added.
Our impact, in numbers.
Less water
Sugarcane thrives on rainwater with little irrigation, and we never dilute with water or ice.
Fewer greenhouse gases
No dairy, no added sugar and no cold-chain storage cut emissions from farm to bottle.
Less non-renewable energy
No milk, no complex machinery and no freezing: less processing.